Pete Markey is Chief Marketing Officer for Boots responsible for brand and marketing for the UK and ROI. He has been awarded five prestigious Marketer of the Year awards and is a Fellow of the Marketing Society and the Chartered Institute of Marketing. Pete is very active in the marketing industry and is Vice President at ISBA and was appointed Chair of the Advertising Association’s Front Foot in 2022. He has regularly featured in the “Hall of Fame” in the Campaign Power 100 and the Marketing Week Top 100 most effective marketing leaders.